I don’t often blog twice in one day, but when something comes along this good, it’s worth it.

Seth Godin, author of best-selling marketing books like The Dip, and the most popular marketing blog in the US, has put together 10 principals for making a great web site.  Read them.  Memorize them.  Make your website redesign go more smoothly and be more effective.

Personal favorites:

3. Less. Fewer words, fewer pages, less fine print.

7. Insight is good, clever is bad. Many websites say, “look at me.” Your goal ought to be to say, “here’s what you were looking for.”