I received an email announcing a book on marketing to the Boomer generation called: Boomer Consumer: Ten New Rules for Marketing to America’s Largest, Wealthiest, and Most Influential Group. In addition to the promotion for the book, I stumbled on a web site that examines usability of websites for the baby boomer generation. Although some of the suggestions made me feel really old, I think it is a good site for you to look at and compare with your own library web site’s features. Take a look at Carol’s Web.
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- June 11, 2007 at 10:52 am
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