Cluetrain Manifesto – the End of Business as Usual was one of the books mentioned by our speakers at Tech Express last week. In today’s E-world, companies (and therefore libraries) will have to change and mold to the new social environment. This book is key to your exploration in marketing to today’s people and it is available freely online.

Here is Michael Stephen’s Tame the Web comments on the Manifesto and its application to libraries.  Wikipedia has an article on the Manifesto, too! If your library does not have the book, you could link to the online version on your catalog.

Stephen’s Lighthouse has a great post yesterday (9/19) about the usefulness of streaming video for your library. Take a look.

Logic+Emotion is one of my favorite blogs because this creative director visually constructs the concepts of the social network environment.  Take a look at the post on the working class blogger.  Another recent post from the same blog is about  staying in the lines (something librarians are always doing) – let’s try coloring outside the lines and see where it takes us.